Why is Premium DNS No Longer Optional?
You must’ve heard about premium DNS at some point in your life. It was not long ago when it became a huge phenomenon for industries to get rid of their premium DNS because of a massive DDoS attack and making giants like Spotify, Reddit, PayPal come to their knees. But, after five years, does having Premium DNS still mean vulnerability? Or has it evolved into something more?
What Exactly is a DNS?
In other words, DNS can be thought of as the backbone of the internet that takes care of matching domain names to that of the IP address. It is almost like the internet’s phone book. Without DNS, you have to type in the IP addresses to get to places online.
Every time you reach to your browser and write the website address, the browser translates the domain name to an IP address with the help of a DNS. This is exactly why every time you register a domain, the registrar would provide free DNS services to you to route your domain to the IP address of your web host. Without a domain and DNS, your website can never be reached by your customer who’ll be getting messages like ‘The site can’t be reached’ on their end.
Impact of DNS on your Website
The Domain Name Servers or DNS are essential for your business website, but it is far more than just that as it can affect your brand name and value on your customers’ minds. Here’s how:
- Request Speeds: For your visitors, it can be annoying to wait for longer periods of time every time they click on an item. This could lead them to drift away from your website. Even search engines don’t approve slower loading websites, which can also affect your Search Engine Page Rankings (SERPs) big time, if you aren’t careful.
- Redundancy: When it is about putting your brand in the right perception with your audience, you need to have backups in all your solutions as a failsafe. For example: If your website has a good percentage of uptime (the amount of time that a server has stayed up), and then your DNS fails, you need to have a second DNS available to keep it running. In this way, your uptime doesn’t fall and your visitors can complete their shopping experiences.
- Security: DNS is crucial to your website’s online security. The SLA (Service Level Agreement) offered by a DNS can outline the service levels the DNS commits to provide.
Free DNS and Premium DNS: The Difference
There are a couple of free DNS providers that help your website to have enhanced security measures, filtering, rate-limiting as well as preventing any potential DDoS attacks. The other free services may include several records management and a passable SLA, that can work for your blog or any casual website. However, if you run an eCommerce or a website that gets a lot of traffic and would need enhanced configuration features. This is exactly where Premium DNS comes in.
Premium DNS helps in providing the best of services, including 100% uptime assurance, stronger and detailed SLA (Service Level Agreement), high-end security systems, personalized DNS configuration, and so much more. Therefore, if you’re a business owner and want to reap rewards, having a premium DNS is one of the fundamental things you might need to get.
Benefits of Having Premium DNS
For commercial websites, having a premium DNS can translate as being safe and convenient for the business owners and their customers. There are several advantages that come with premium DNS, some of them are:
1. Major Security Systems
For larger premium DNS providers, potential DDoS attacks (like that of 2016) could be handled via additional layers of security, two-factor login authentication and having managed DNSSEC (Domain Name System Security Extensions) support. Since hackers are known to disrupt the DNS lookup system by directing them to fraudulent websites and illegally collect their account passwords, the DNSSEC is like tightening the security lines in order to keep your customers and website protected.
2. Solid DNS Strategy
With the Dynamic DNS, you can easily map your IP addresses and allow easy access to your system from across the world, working with changing IP addresses. The Secondary DNS can also be a premium feature that can prove to be useful for backups or redundancy.
3. Improved DNS Dashboards
Premium DNS also comes with a fully configured DNS dashboard that can prove to be helpful in managing your DNS online easily. These dashboards are especially helpful in redirecting your DNS to use distinct record types.
4. Easier Administration
The premium versions can help with the administrator privileges and admin controls, that are also easier to navigate. The premium version can also help in saving time to apply DNS templates.
5. Better Handling of Queries
The Premium DNS services also help in managing domain resolution on millions of queries per month.
The best part of having a premium DNS is a fast speed! The free DNS providers are generally slower, while the premium DNS has multiple POPs (Point of Presence) across the world; and therefore can be superfast in nature. For large DNS providers like Amazon, Cloudflare, they are specially designed for low-latency environments.
Since premium DNS providers offer comprehensive solutions, they are often personalized according to your needs. The overall cost would also depend on your website scale, resources utilized, and the traffic that you receive. However, the packages for most premium DNS providers start at $60 USD per year and can help the smallest of the businesses to take care of all their website requirements. Choosing premium DNS can also depend on the usability of your brand, if it’s for a commercial or a casual purpose..
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